Many of you may not know, that here at Scan, we have a tangible history of supporting the Arts, and specifically Music in our Community.
All the directors here at Scan are huge music fans, and as well as sponsoring many hundreds of local events and music evenings, including local festivals and individual local bands, as well as local music hubs for education, they also sponsor the Rock group “Toto” on the British legs of their tours, as well as Steve Lukather the band’s guitarist and a solo artist in his own right.
So it came as no surprise to us when we were approached at a Trade show exhibition by a London based artist, that within months she would be commissioned by Scan to produce a piece of art that we could use as part of our marketing.
Let’s set the scene…………
Ashleigh walked into our lives a couple of years ago at a trade show in London.
She wanted to know if we could provide her with ‘computer rubbish’. Items that we discard from system build, like old discs, old hard drives, broken graphics cards etc.
She explained that she made fashion items by re-cycling the parts. She made Clothes and Jewellery and other groovy things.
Because, re-cycling is something we believe very strongly in here at Scan, our CEO Elan, agreed to supply her with some ‘junk’, and indeed offered to sponsor her to come up with some fashion items that maybe she and some friends could model on the stand at the next big trade show.
Ashleigh went one better.
She described how she had a vision to make a film which would be her interpretation of the ‘Birth’ of one of our 3XS systems. She story-boarded the whole thing, explained how she saw it, and Scan agreed to work with one of our most solid partners, Intel to fund it through.
So just who is Ashleigh Ashley?
Born to a fashion designer mother in a music loving household she had always been surrounded by creativity. Ashleigh didn’t discover film until her A-Levels and it was during her subsequent foundation at the University of the Arts that she realised that here was a medium through which she could celebrate/capture fashion and music in one place! (Did we mention she’s also a musician and songwriter….)
Having worked on a number of high profile commercials/music videos professionally since University, her interest in film has developed into a passion to create beautiful high concept and sometimes hi-tech costumes which have been worn on the pages of Flavour Magazine, on the catwalk of L’oreal, on stage and of course on video!
She’s been many things for many companies during her years in production, but today she’s the Creative Director/Producer of a seedling co. called Straight Alphas, something that is well demonstrated in the piece she and her team created for us at Scan/Intel!
The piece itself: Cyberess
A vision of the tech world mingled with nature! With an underlying theme of electronic sustainability (all the costumes are made from recycled Scan hardware) “Cyberess” is the worlds first digi-tale where our heros are tribal warriors called Scanners (that’s us!) and our “princess” is a super-computer powered by one of the world’s most well defined brands! High energy and magical with an original score produced by one of Scan’s own Pro audio team, Geek chic has never looked so cool!
So check it out!!
We think it’s a cool, weird, slightly wacky piece of Art, and we want to thank Ashleigh and her team once again for all their efforts! Enjoy !