Pads and Phones for Music: Is it ever REALLY going to happen?

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There is hardly a week goes by when some manufacturer doesn’t reconstruct or re-fashion a piece of kit and it is re-born as an app for various tablets and phones.

Amongst the various synths and DAWS, some work better than others, and the emergence of some big players such as Steinberg ( Cubasis) and Fruity Loops has made the idea of producing usable tracks a much more plausible reality. However, if these apps are to be truly useful, much depends on the ability to get real instruments and voices into the devices, and one of these is the focus of this blog…..

Apogee JAM:

JAM is a digital converter from Apogee (synonomous with great recorded sound) specialy designed to get your guitar sound into the pad or phone at the optimum levels and sound quality.

It’s easy to use, it has a green light to show that you’re good to go, and a small thumbwheel to control the input volume.

It works with Garageband on the iPad and iPhone or with any core audio compatible application on a Mac.

It’s so important for a guitarist to know that his tone is intact before it goes into any kind of processing, it defines how you use the effects, and Apogee have created this interface to be as transparent as possible.

I can’t see any reason why the iPad can’t function as a superb ‘Ideas’ pad. Once the guitar sound is captured, there are plenty of options to mess with the sound and get creative with.

There are still many reasons why I can’t see the iPad being a serious piece of studio kit for recording guitars, but at least to start with, there is now a practical, easy way of delivering a great guitar tone into your device.

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Apogee JAM:

• PureDIGITAL instrument connection for pristine sound quality
• Direct digital connection to iPad, iPhone or Mac
• Designed specifically for electric guitar and electric bass
• Optimized for active and passive pickups
• No configuration, just plug in and play
• Easily adjust input levels for any instrument
• Multicolor LED for status indication and input level monitoring
• Made for GarageBand, Logic, and MainStage
• Works with 30-pin port and Lightning* port iOS devices

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Scan sponsored Artist: Ashleigh Ashley

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Many of you may not know, that here at Scan, we have a tangible history of supporting the Arts, and specifically Music in our Community.

All the directors here at Scan are huge music fans, and as well as sponsoring many hundreds of local events and music evenings, including local festivals and individual local bands, as well as local music hubs for education,  they also sponsor the Rock group “Toto” on the British legs of their tours, as well as Steve Lukather the band’s guitarist and a solo artist in his own right.

So it came as no surprise to us when we were approached at a Trade show exhibition by a London based artist, that within months she would be commissioned by Scan to produce a piece of art that we could use as part of our marketing.

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Let’s set the scene…………

Ashleigh walked into our lives a couple of years ago at a trade show in London.

She wanted to know if we could provide her with ‘computer rubbish’.  Items that we discard from system build, like old discs, old hard drives, broken graphics cards etc.

She explained that she made fashion items by re-cycling the parts. She made Clothes and Jewellery and other groovy things.

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Because, re-cycling is something we believe very strongly in here at Scan, our CEO Elan, agreed to supply her with some ‘junk’, and indeed offered to sponsor her to come up with some fashion items that maybe she and some friends could model on the stand at the next big trade show.

Ashleigh went one better.

She described how she had a vision to make a film which would be her interpretation of the ‘Birth’ of one of our 3XS systems. She story-boarded the whole thing, explained how she saw it, and Scan agreed to work with one of our most solid partners, Intel to fund it through.

So just who is Ashleigh Ashley?

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Born to a fashion designer mother in a music loving household she had always been surrounded by creativity. Ashleigh didn’t discover film until her A-Levels and it was during her subsequent foundation at the University of the Arts that she realised that here was a medium through which she could celebrate/capture fashion and music in one place! (Did we mention she’s also a musician and songwriter….)

Having worked on a number of high profile commercials/music videos professionally since University, her interest in film has developed into a passion to create beautiful high concept and sometimes hi-tech costumes which have been worn on the pages of Flavour Magazine, on the catwalk of L’oreal, on stage and of course on video!

She’s been many things for many companies during her years in production, but today she’s the Creative Director/Producer of a seedling co. called Straight Alphas, something that is well demonstrated in the piece she and her team created for us at Scan/Intel!

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The piece itself:      Cyberess

A vision of the tech world mingled with nature! With an underlying theme of electronic sustainability (all the costumes are made from recycled Scan hardware) “Cyberess” is the worlds first digi-tale where our heros are tribal warriors called Scanners (that’s us!) and our “princess” is a super-computer powered by one of the world’s  most well defined brands! High energy and magical with an original score produced by one of Scan’s own Pro audio team, Geek chic has never looked so cool!

So check it out!!

We think it’s a cool, weird, slightly wacky piece of Art, and we want to thank Ashleigh and her team once again for all their efforts!               Enjoy !

Here it is!!!!